AUDIENCE:   Management and high level technical staff involved in examining the opportunities and implications of E-commerce. PREREQUISITES:   An awareness of general terms used in data processing DURATION:   1 day. OBJECTIVES:   The business aspects: · To examine the business logic behind e-commerce and the current expansion patterns. · To view some of the experiences of companies so far. · To list the resources and typical time scales. · To isolate the key success and risk factors. The design and implementation aspects · To examine some of the software and hardware options available · To look at the analysis, design and implementation phases covering aspects such as: Transaction processing, Security, Site maintenance. COURSE CONTENT:   Phases Business Plan Development Market Strategy Execution The Business of Internet Commerce The Commerce Value Virtual storefront v brick and mortar Internet Business Strategy Building Loyal Customers Through Online Customer Service The Competition Conflicting Goals and Requirements Cost of Set-up Business Models - Some Case Studies Legal Issues Functional Architectures Who is doing what? Suppliers and their product strategies Implementation Strategies The Technology of Internet Commerce The Internet and the World Wide Web Infrastructure: net connectivity, bandwidth Building Blocks for Internet Commerce Software: Microsoft, Mercantec, Netscape, etc. Hardware: servers, costs, reliability System Design Who: In-house, outsourcing Cost Creating and Managing Content Description of the goods or services offered Return/refund policy Customer service contact, including e-mail address or telephone number Security Practices Cryptography Security: Threats to E-Commerce, Vandalism on the Internet, Privacy and Confidentiality Payment Systems: SET Auxiliary Systems Transaction Processing Credit card transactions Server and client based transactions